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Life Insurance in Thailand

Simple choices, smart tax savings

Pick a goal — protect family, save & grow, build retirement income, or invest with flexibility.

Officially licensed by the OIC
Backed by BTS Group
Trusted by 2M+ customers
15+ years in Thailand

Our Trusted Life Insurance Partners

Trusted life insurers. Smart protection, savings, and retirement — all in one place.

Choose Your Path

Not all life insurance is the same. Choose the type that fits your life and financial goals.

Life Protection (Term & Whole Life)

High coverage for loved ones; whole life for lifelong cover.

  • From low premiums
  • Tax-eligible (10+ years)
Explore Protection

Savings & Endowment (Tax-Deductible)

Save toward goals with guaranteed maturity payouts + life cover.

  • Up to ฿100,000 tax deduction
  • Goal‑based saving
Explore Savings

Retirement Income (Pension / Annuity)

Guaranteed yearly income start age 55 or 60 — plan your pension.

  • Extra tax deduction up to ฿200,000
  • 55–85 payouts
Explore Retirement

Investment‑Linked (Unit‑Linked)

Invest in funds + life cover. Flexible, higher growth potential.

  • Capital at risk
  • Tax‑eligible (10+ years)
Explore Investment‑Linked

Find your plan with a 1‑minute quiz

Answer 5 quick questions — get instant personalized recommendations

1) What’s your age range?

2) What’s your primary goal?

3) Which tax benefit do you want?

4) How much risk can you take?

5) Do you want a medical check before buying?

Life Protection

Protect what matters most. Ensure your family’s financial security — choose budget-friendly term cover or lifelong protection.

  • High sum insured
  • Value premiums
  • Tax-deductible (hold 10+ years)
Explore Life Protection
Savings & Endowment

Save smart, grow steadily. Turn consistent saving into guaranteed cashbacks, with life cover.

  • Tax deduction up to ฿100,000
  • Annual cashbacks
  • Lump sum at maturity
Explore Savings & Endowment
Retirement Income (Pension)

Plan today for peace of mind. Receive guaranteed income after age 55/60 for a worry-free retirement.

  • Extra tax deduction up to ฿200,000
  • Income ages 55/60–85/90
  • Many plans require no medical check
Explore Retirement Income
Investment-Linked (Unit-Linked)

Flexibly grow wealth by combining life cover with fund investments for higher growth potential.

  • Flexible premiums / sum insured
  • Diverse fund choices
  • Tax-deductible (hold 10+ years)
Explore Investment-Linked

Compare Thailand's Best Life Insurance Plans

Filter and compare plans side-by-side to find the perfect balance of protection, tax benefits, and budget.

Find Yourself in These Real-Life Stories

See how people like you found the perfect insurance plan

Non, 28

Saving toward a goal

Goal‑based saving Tax-eligible (10+ years)
Why It’s Right for You
  • Ideal for 10–20 year goals
  • Annual cashbacks + lump sum at maturity
  • Focus on disciplined saving + tax
Best suited for: Savings & Endowment

Non builds a lump-sum with life cover, choosing a long-term plan with a guaranteed maturity payout and full tax allowance.

View details

Kim, 35

New dad

From low premiums Tax-eligible (10+ years)
Why It’s Right for You
  • High sum assured; budget-friendly
  • Great for families or mortgage protection
  • Focus on “protection” over “returns”
Best suited for: Life Protection (Term & Whole Life)

Kim needs a high sum assured to protect his family; chooses long-term Term/Whole Life for peace of mind.

View details

Korn, 40

Growth-oriented investor

Tax‑eligible (10+ years) Capital at risk
Why It’s Right for You
  • Choose portfolios/funds by style
  • Top-ups/partial withdrawals (per T&Cs)
  • Tax-eligible if held ≥ 10 years
Best suited for: Unit-Linked (Investment-Linked)

Market-linked growth with life cover and flexible premiums/sum assured; principal may fluctuate.

View details

Somsri, 58

Near retirement

Extra tax deduction up to ฿200,000 55–85 payouts
Why It’s Right for You
  • Design a steady post-retirement income
  • Suited to long-term cash-flow needs
  • Tax planning with stability
Best suited for: Pension / Annuity

Guaranteed yearly income from 55/60 through 85/90 with an additional ฿200,000 pension tax allowance.

View details

Navigate the Life Insurance Jungle with Our Rabbit Guide

How Life Insurance Helps You Save on Tax

Maximize your deductions and keep more of your hard-earned money

Life / Savings / Whole / Unit‑linked

Plans held for 10+ years qualify for tax deduction

Maximum Deduction:
per year
฿100,000

Pension / Annuity Plans

With payout from age 55–85/90

Additional Deduction:
per year
฿200,000

Combined Maximum Deduction

When you hold both types of policies

฿100,000
Life/Savings
฿200,000
Pension
฿300,000
Total Deduction
Save up to ฿105,000 in taxes per year (at 35% tax rate)

Financial planning calculator

Make the right decision with our calculator

How Rabbit Care Works With You

We connect you with the best insurers through multiple channels

Assisted by Partner

AIA, Thai Life, Generali, FWD — We connect you directly with our trusted partners.

Assisted by Rabbit Care

Muang Thai Life, Rabbit Life — Our licensed advisors help compare plans and handle applications.

Non Assisted

Rabbit Life — Purchase directly online, with advisor support available anytime.

Why Choose Rabbit Care for Life Insurance

Trusted by over 2 million customers across Thailand

Licensed Life Insurance Consultants

OIC-certified professionals you can trust

Best price and transparent advice

No hidden fees, clear comparisons

Fast, hassle-free application

Get covered in minutes, not days

Multilingual support (TH/EN)

Speak in your preferred language

Backed by BTS Group

Award-winning service and reliability

What Customers Say About Rabbit Care

Trusted by 2M+ customers across Thailand
4.6/5

Gave great advice and helpful solutions with a positive attitude. Very good at problem-solving.

Treerayut Majula
November 2024

The system is very fast. No long waiting time.

Weraya Sunanta
March 2025

Excellent service staff — quick to follow up, answers questions directly, and very friendly and courteous.

Mmm ThMmm
August 2024
Read More Reviews

Flexible Payment Options

Payment options vary by insurer

You can choose from multiple payment methods to complete your purchase.

Note: This table shows installment options for Thai credit card only

Insurance Partner Semi-Annual Quarterly Monthly 10 Month Installment
AIA
FWD
Generali
Rabbit Life
Thai Life
MTL
* 10 Month Installment: Thai credit card only

We Offer More Than Just Life Insurance

Explore other insurance products trusted by millions of customers

Get in Touch With Our Licensed Life Consultants

We're here to help you find the perfect insurance plan

FAQ

  • Getting Started with Life Insurance

  • Premiums, Payments, and Costs

  • Eligibility, Medical Requirements & Documents

  • Claims, Surrender & Policy Changes

  • Tax & Financial Considerations

What is life insurance and why do I need it?

Life insurance provides financial protection to your loved ones if you pass away. Some policies also offer savings or investment components. It can help replace income, cover debts, and support long-term goals like saving or retirement.

What types of life insurance exist?

Common types include:

 

How do I choose the right plan?

Start by defining your goal—protection, savings, retirement, or investment. Then compare options using a simple quiz or table to see which fits your needs best.

Can I buy life insurance online?

Yes, many insurers allow online applications. You can also talk to a licensed advisor for guidance or to review your options.