Rabbit Care Acquires GluayGluay.com to Lead Consolidation of Thailand’s Insurance Broker Market

Acquisition positions Rabbit Care to modernize Thailand’s insurance brokerage sector

Bangkok, May 16, 2025—Rabbit Care, Thailand’s leading direct-to-consumer insurance comparison platform and a subsidiary of BTS Group, has acquired GluayGluay.com, one of Thailand’s pioneering digital motor insurance brokerages, cementing its leadership as the top consolidator in Thailand’s fragmented insurance broker market. This strategic acquisition expands Rabbit Care’s customer reach and strengthens its ability to deliver a more modern, streamlined insurance brokerage experience for consumers.

GluayGluay.com, known for its early focus on digital motor insurance distribution, established strong brand loyalty among online-first consumers. By seamlessly migrating this loyal customer base into Rabbit Care’s proprietary CareOS platform—designed to deliver faster insurance comparisons and personalized service support—Rabbit Care enhances service efficiency and deepens engagement with its growing customer base. Through this acquisition, Rabbit Care gains access to a valuable database of over 100,000 motor insurance inquiries accumulated by GluayGluay.com over the years, further enriching Rabbit Care’s opportunity pipeline and customer engagement initiatives.

Michael Manfred Steibl, Co-Founder and Chief Executive Officer of Rabbit Care, stated:
“With this acquisition, Rabbit Care strengthens its leadership in modernizing Thailand’s insurance brokerage sector. We are scaling innovation, expanding access to personalized insurance solutions, and delivering faster, simpler, and more transparent experiences—shaping a smarter, more digital, and customer-driven future for the industry.”

All existing GluayGluay.com policies will remain fully active, ensuring trusted, uninterrupted protection and immediate access to Rabbit Care’s enhanced range of insurance solutions, intuitive policy management tools, and personalized support from more than 400 licensed insurance agents, available via phone and online chat.

Thailand’s insurance broker market remains highly fragmented, with approximately 800 licensed brokers. Many smaller firms face challenges such as leadership transitions, compliance with increasingly strict data privacy regulations like the Personal Data Protection Act (PDPA) and rising digital transformation costs.

Meanwhile, consumer behavior is shifting to digital channels, particularly for motor and health insurance purchases. According to the 2024 e-Conomy SEA report by Google, Temasek, and Bain & Company, Southeast Asia’s digital insurance market is projected to grow from approximately USD 2.4 billion in 2024 to USD 7.5 billion by 2030, representing a compound annual growth rate (CAGR) of around 20%. This acquisition marks Rabbit Care’s third successful brokerage acquisition, following the integration of Asia Direct Broker in 2021 and the insurance brokerage business of EasyCompare in 2023, reinforcing Rabbit Care’s active role in consolidating Thailand’s insurance broker market.

Looking ahead, Rabbit Care will continue pursuing further strategic acquisitions to accelerate industry modernization and deliver even greater consumer value across Thailand’s evolving insurance brokerage sector.

About Rabbit CareRabbit Care, a subsidiary of BTS Group, is Thailand’s largest direct-to-consumer (D2C) insurance and financial product comparison platform. Partnering with over 40 leading insurers and financial institutions, Rabbit Care offers transparent, customer-focused solutions for motor insurance, health insurance, life insurance,

credit cards, and loans. Its proprietary CareOS platform streamlines the entire customer journey, from comparison and policy selection to personalized after-sales support.