{"id":80459,"date":"2022-11-04T11:03:09","date_gmt":"2022-11-04T04:03:09","guid":{"rendered":"https:\/\/rabbitcare.com\/blog\/?p=80459"},"modified":"2025-06-03T05:31:10","modified_gmt":"2025-06-02T22:31:10","slug":"rabbit-care-care-os-eng","status":"publish","type":"post","link":"https:\/\/rabbitcare.com\/blog\/en\/pr-news-en\/rabbit-care-care-os-eng","title":{"rendered":"Rabbit Care introduces &#8220;CareOS,&#8221; Thailand\u2019s first Caring operating system, to actively engage in the credit card comparison market and aims to hit 300,000 credit card sign-ups by the end of 2022."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005098;color:#005098\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005098;color:#005098\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rabbitcare.com\/blog\/en\/pr-news-en\/rabbit-care-care-os-eng\/#About_Rabbit_Care\" >About Rabbit Care<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>BANGKOK, THAILAND<\/strong> &#8211; <a href=\"https:\/\/rabbitcare.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rabbit Care<\/strong><\/a>, Thailand&#8217;s leading online insurance brokerage (InsurTech) and FinTech platform, is set to take on the financial product comparison market by introducing \u2018CareOS,\u2019 the technology that comprehensively helps customers find personalized products by themselves within 30 seconds. The company has made significant progress in the credit card market after successfully launching a campaign to boost registrations in mid-2022 and aims to reach 300,000 credit card applications within this year.<\/p>\n\n\n\n<p><strong>Mr. Michael M. Steibl, Chief Executive Officer of Rabbit Care Company Limited<\/strong>, revealed, \u201cRabbit Care has introduced \u2018CareOS,\u2019 our proprietary IT system that facilitates customers in finding credit cards and insurance products that best serve each customer&#8217;s unique needs and serves as the foundation for all of our marketing initiatives. By providing comparison solutions that are comprehensive, fast, and easy-to-use, along with offering the best price and value, we hope to ensure the satisfaction of our customers.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_Mr.-Michael-M.-Steibl_Chief-Executive-Officer-03.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"Michael M. Steibl Rabbit Care\" class=\"wp-image-80455\"\/><\/figure>\n\n\n\n<p>Rabbit Care aims to secure 3 billion baht in insurance premium by the end of 2022 after hitting 2 billion baht in the first eight months. The company also saw a 200% year-on-year revenue growth in the banking marketplace side of the business, which offers a credit card and loan comparison platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_Mr.-Michael-M.-Steibl_Chief-Executive-Officer-02-2.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"Michael M. Steibl Rabbit Care\" class=\"wp-image-80453\"\/><\/figure>\n\n\n\n<p><strong>Mr. Andre O. Prenzlow, Chief Product Officer of Rabbit Care Company Limited<\/strong>, said, \u201cRabbit Care has invested more than 10 million USD in the development of &#8216;CareOS,&#8217; our own proprietary IT system.&nbsp; It is Thailand&#8217;s first all-inclusive insurance and financial product comparison service that operates by gathering, analyzing, selecting, and comparing products based on customer data, while providing the best value. With this comprehensive, high-performance, easy to use technology, we enable our customers to choose products and services that are suitable for them within 30 seconds.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_Mr.-Andre-O.-Prenzlow_Chief-Product-Officer-03-1.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"Andre O. Prenzlow Rabbit Care\" class=\"wp-image-80444\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_CareOS.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"CareOS\" class=\"wp-image-80466\"\/><\/figure>\n\n\n\n<p><strong>Mr. Chayapat Sakulrompochai, Chief Commercial Officer of Rabbit Care Company Limited<\/strong>, commented, \u201cRabbit Care has more than 40,000 insurance plans and more than 50 financial product options from more than 50 leading partners, as well as more than 30 credit cards with special deals from six banks exclusively for those who register through us.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_Mr.Chayapat-Sakulrompochai_Chief-Commercial-Officer-06.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"Chayapat Sakulrompochai Rabbit Care\" class=\"wp-image-80441\"\/><\/figure>\n\n\n\n<p>Given how important it is for Rabbit Care to meet customer needs, the company aims to have more bank partners in the upcoming months to expand the options available to customers. The company refers to its customers as Chief Family Officers (CFOs), who make important decisions regarding their family\u2019s financial well-being, while also handling work and home responsibilities. Rabbit Care wants to support these CFOs by simplifying challenging tasks like comparing various types of insurance and financial products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/production-rabbit-care-blog.imgix.net\/2022\/11\/Rabbit-Care_CareOS_Executives_CareOS-07.jpg?auto=compress%2Cformat&crop=faces%2Ccenter&q=75\" alt=\"Rabbit Care\" class=\"wp-image-80465\"\/><\/figure>\n\n\n\n<p>Customers can buy the products online and use various payment options, including installment plans. Omni-channel support is available 24\/7, with more than 800 advisors offering guidance to ensure that customers can choose products that suit their unique needs and lifestyle the most.<\/p>\n\n\n\n<p>More than 30,000 users applied for a <a href=\"https:\/\/rabbitcare.com\/credit-card\" target=\"_blank\" rel=\"noreferrer noopener\">credit card<\/a> through Rabbit Care in July this year, of which the issuing banks approved 6,000. In comparison with the typical credit card approval rates in the market, this is thought to be a 5x increase. The success is due to the effectiveness of CareOS in matching customer profiles with the right credit cards, providing deep integration with its partners and creating a seamless UX that includes unique filters for user lifestyles and comprehensive descriptions of each credit card.<\/p>\n\n\n\n<p>Rabbit Care regularly rolls out marketing initiatives. One of which is a joint campaign with Citibank called Flash Sale that received an overwhelming response. The campaign consisted of giving out Marshall Emberton speakers and vouchers from Rabbit Care worth a total of 11,500 baht. The company will continue to launch campaigns and promotions that will be announced at www.rabbitcare.com.<\/p>\n\n\n\n<p>In July, Rabbit Care announced series C funding, led by Winter Capital, a growth equity investment firm, and joined by VGI PCL, Thailand&#8217;s largest media conglomerate. Other shareholders include Korea Investment Partners, Samsung Ventures, and Korea Growth Investment Corporation. The company has invested in developing its own IT system to become Thailand&#8217;s first integrated insurance and financial product comparison platform in order to become the top option for Thai people looking for insurance and financial products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" id=\"h-about-rabbit-care\"><span class=\"ez-toc-section\" id=\"About_Rabbit_Care\"><\/span>About Rabbit Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/rabbitcare.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Rabbit Care<\/a> is Thailand&#8217;s leading marketplace for insurance (life and non-life insurance) and financial products (loans and credit cards), providing unbiased insurance and financial advice. Rabbit Care operates via its digital platform and \u201cCustomer Care Center\u201d under Rabbit Care\u2019s Core Values: Comprehensive, Agile, Responsible, and Effortless, in line with the company slogan &#8220;Complete Care.&#8221; The business covers 6 business segments, including <a href=\"https:\/\/rabbitcare.com\/en\/car-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">motor insurance<\/a>, <a href=\"https:\/\/rabbitcare.com\/en\/expat-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">health insurance<\/a>, life insurance, other insurance, corporate insurance, and financial products, with more than 70 business partners, 4 offices, and over 700 employees. For additional information, visit https:\/\/rabbitcare.com.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rabbit Care, Thailand&#8217;s leading online insurance brokerage (InsurTech) and FinTech platform, is set to take on the financial product comparison market by introducing \u2018CareOS,\u2019 the technology that comprehensively helps customers find personalized products by themselves within 30 seconds.<\/p>\n","protected":false},"author":58,"featured_media":80438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33093],"tags":[],"class_list":["post-80459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rabbit Care introduces 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